Last updated: October 13, 2017
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Flashpocolypse. Sure it’s a silly name. But what *pocolypse isn’t. The beginning of the end of Flash has been circling overhead for some time, but the beast will not die. The latest release of Google Chrome certainly must weaken Flash’s resolve to live for much longer. In June, Google announced in a blog post that it introduced a beta feature in Chrome that would “intelligently pause content (like Flash animations) that aren’t central to the webpage.” That feature is no longer in beta. Flash content that Chrome deems non-central no longer plays by default.
The primary intention of killing Flash content in this manner was to help preserve laptop battery life. Its impact reaches farther than power consumption. Publishers dependent on Flash advertisements, for example, may no longer see impressions or corresponding revenue from Chrome visitor activity on their sites. Google’s own ad network, AdSense, does not deliver Flash ads, opting instead for HTML5 ads. As such, the impact on AdSense publishers will likely be minimal. Myriad recent security issues with Flash Player must also be a consideration when deciding to block Flash ads by default. No matter the reason, we will show you how to unblock Flash in Chrome so you aren’t deprived of any of the great Flash ad content you may still encounter.
To unblock the Flash Player plugin in Chrome, and show a recommended prompt to allow Flash content when you encounter it, click the Customize and control Google Chrome button. It is the icon with 3 vertical dots located to the right of the web address bar. Click Settings.
Scroll down to the bottom of the Settings page, and click the Show advanced settings… link. When the page expands to display advanced settings, scroll down to the Privacy section, and click the Content settings… button.
In the Content settings window, scroll down to the Flash section. To unblock Flash in Chrome, select Ask first before allowing sites to run Flash (recommended). Once you have made your selection, click the Done button to save your edit.
If you want to configure certain behavior for Flash on specific sites, click the Manage exceptions… button. Input the website domain name under Hostname pattern. Choose the Flash behavior you want for that website from the Behavior pulldown menu.
Click the Done button to save your edit. Flash, play on!
Thank you for visiting Tech Help Knowledgebase to learn how to unblock Flash in Chrome.
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